Factors That Should be Considered When Creating Plastic Surgery Lead Generation Strategies

Marketing through the social networks has become an increasingly critical tool for plastic surgery lead generation. Social networking is the new face of mobile marketing. This mobile era, or the age of the social network, has generated a new level of importance to generating leads through social media platforms.

Generating leads through social media gives a plastic surgeon the ability to reach out to prospective patients in a highly targeted way. These are just a few of the many marketing strategies that can be implemented through the use of these social networking sites. The plastic surgery industry has found that this type of marketing strategy can prove very successful. As with all marketing strategies, it is important for a plastic surgeon to understand the overall process of this type of marketing strategy. Here are some of the marketing strategies that are being used in the plastic surgery industry:

o Inbound Marketing Strategies - This type of marketing strategy is being used by plastic surgeons to gain new patients and potential patients through the social media platform. Social media allows a plastic surgeon to connect with potential patients and new customers at a much more personal level. Inbound marketing is also used in conjunction with traditional inbound marketing strategies, such as print, television, and radio advertisements. In addition to these other traditional marketing strategies, the social media platform allows for a greater level of personalized communication between a plastic surgeon and a potential patient. This personalization is key to generating inbound leads. One of the most popular inbound marketing strategies that has been implemented in the plastic surgery industry is creating a blog on the plastic surgery website and publishing posts about the procedures, the team, and the specific techniques that are being used in the procedure.

o Inbound Telemarketing - With telemarketing, a plastic surgery lead generation company uses techniques such as cold calling to generate new leads. This type of marketing strategies requires that a surgeon be willing to spend time out of his or her office during regular business hours. In addition to cold calling, many companies utilize online prospecting strategies to increase the number of individuals that will be interested in a particular procedure. Both methods have proven successful in increasing the number of new patients that are brought into a surgery.

o Targeting Qualities - The process of effective plastic surgery lead generation requires that a plastic surgeon take the time to understand and select potential patients that are likely to have an interest in a particular procedure. During the selection process, the physician needs to understand the characteristics that set certain demographics apart from others who may be interested in the same procedure. Because of this, the physician needs to carefully select key terms and keywords in order to effectively target these key demographic groups. For instance, if the procedure deals with facelifts, then the physician should use words and phrases related to facelifts, including "eye lift," "eye correction," and "eye lift surgery."

o Attribution Model - One of the most important components of plastic surgery lead generation involves accurately assigning the responsibility for generating leads to the marketing department. Unlike other types of marketing, where the physician is responsible for ascertaining whether or not the results of the marketing efforts are what is wanted, in plastic surgery marketing the marketing department is responsible for determining if the patient is going to benefit from those marketing efforts. Thus, it is important for the lead generation process to carefully consider whether or not the physician has the appropriate authority to decide which marketing messages are effective and which are not. If the physician believes that he or she does not have the authority to make this determination, then he or she should ensure that he or she assigns this authority to a member of the marketing team. By doing so, the physician is ensuring that the best possible opportunity to generate interest in his or her services exists and that the marketing campaign is being conducted in the most efficient manner possible.